• Politics
  • Celebrity
  • Entertainment
  • Animals
    • Dogs
  • Food
  • Health
  • Tech
List Stories
  • Politics
  • Celebrity
  • Entertainment
  • Animals
    • Dogs
  • Food
  • Health
  • Tech
  • RSS

Health

Smartwater Is Now Making Alkaline And Antioxidant Waters, But Are They Really Better For You?

Smartwater Is Now Making Alkaline And Antioxidant Waters, But Are They Really Better For You?
Loise Loren
Loise Loren
October 8, 2018


Coca-Cola

There’s great news for people people who think Smartwater will make them smart: the brand is now launching alkaline water and antioxidant water to make you, I don’t know, want more water.

Americans are drinking a lot of bottled water these days — we took down 13.7 billion gallons of bottled water in 2017, which surpassed soda as the top-selling beverage by volume — and Smartwater owner Coca-Cola wants to take advantage of this trend as soda becomes less popular. The obvious solution: make new kinds of water!

Smartwater, which hit over $1 billion in annual sales in 2015, is Coca-Cola’s most profitable water brand and is now moving deeper into so-called enhanced waters, which are infused with anything from vitamins to oxygen and hydrogen. Smartwater’s sales are up 3.4% year to date compared the same period in 2017.

What is alkaline water, you may ask, which is a fair and good question. In general, it’s water with a higher pH level than neutral (neutral is 7), meaning it is less acidic. Smartwater Alkaline will have a pH of 9 or higher, “manufactured using a unique process that includes selective separation and removal of components of water,” according to a Coca-Cola spokesperson.

As for Smartwater Antioxidant, the company adds selenium to the water.

Both alkaline and antioxidant Smartwater taste the same as regular Smartwater, and neither cost extra.

Now, you may also be wondering, why anyone would want alkalinized water or water with antioxidants, which is also a fair and good question. The answer, of course, is perceived health benefits — some claim alkaline water has anti-aging effects and antioxidants are known to prevent cell damage caused by free radicals.

To what extent people should expect any sort of health benefit from drinking enhanced waters is another story. Dietician Cynthia Sass told BuzzFeed News, “Alkaline water is popular, but there is very limited research on its potential benefits. One recent study about alkaline water and cancer incidence and treatment concluded that “there is almost no actual research to either support or disprove” alkaline water promotion.

As far as antioxidants, Sass recommends “getting them from whole fresh foods, rather than isolated antioxidants added to water. Antioxidants tend to work best in synergy with the other nutrients and antioxidants found in whole foods.”

Not that Smartwater will be making any particular health claims itself. Such marketing would attract the attention of regulators such as the Food and Drug Administration, which have careful rules about making health claims.

Instead, Coca-Cola is broadly promoting Smartwater Alkaline “for daily fitness” and the antioxidant version “for daily wellbeing,” which are mostly true and also fairly meaningless things to claim. Still, it’ll probably come in handy if you’re thirsty.





Source link

Download Premium WordPress Themes Free
Download WordPress Themes
Free Download WordPress Themes
Premium WordPress Themes Download
free download udemy paid course
Related ItemsFeatured
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Health
October 8, 2018
Loise Loren
Loise Loren

Related ItemsFeatured

More in Health

  • Pregnant Bellies Don't Really Look Like They Do In The Movies, Here's What They Actually Look Like
    Read More
    Pregnant Bellies Don't Really Look Like They Do In The Movies, Here's What They Actually Look Like

    Pregnancy and childbirth in Hollywood can be pretty comical…and also pretty unrealistic. Universal Like when Brooklyn Decker...

    Loise Loren February 16, 2019
  • Moms Are Sharing Hilarious Pregnancy Hacks And, Oh Mama, I Really Hope These Work

    A Reddit thread by user SalemMama asked people to share both funny and serious things they are doing to make their pregnancy easier. And, well, let me tell you, the funny ones are too good and genius not to share: youtube.com Like straddling the toilet and standing up to pee. “Straddling the...

    Loise Loren February 15, 2019
  • People Are Sharing The Craziest Things That's Ever Happened During Sex And They Are Really Something
    Read More
    People Are Sharing The Craziest Things That's Ever Happened During Sex And They Are Really Something

    A while back, @cynanii asked Twitter about the craziest thing that’s ever happened to them during sex...

    Loise Loren February 15, 2019
  • Courteney Cox Opened Up About Her Decision To Stop Using Fillers
    Read More
    Courteney Cox Opened Up About Her Decision To Stop Using Fillers

    Courteney Cox has been an iconic legend ever since 1994, when she took on the role of...

    Loise Loren February 15, 2019
  • Kim Kardashian's Nose Might Look Different But She Swears She Didn't Get A Nose Job
    Read More
    Kim Kardashian's Nose Might Look Different But She Swears She Didn't Get A Nose Job

    Rumors seem to follow the Kardashian and Jenner family everywhere… E! Network …but if you keep up...

    Loise Loren February 15, 2019
  • 16 Clueless Things People Have Said About Endometriosis, According To People Who Have It
    Read More
    16 Clueless Things People Have Said About Endometriosis, According To People Who Have It

    Endometriosis affects 176 million people around the world. And yet, there are a ton of myths out...

    Loise Loren February 9, 2019
  • 23 Healthy Power Snacks That Actually Taste Good
    Read More
    23 Healthy Power Snacks That Actually Taste Good

    We asked the BuzzFeed Community for their favorite healthy power snacks. Here are the must-try results. 1....

    Loise Loren February 9, 2019
  • Thanks For The Blood Drop, But Here Are 9 Other Period Emojis We Need
    Read More
    Thanks For The Blood Drop, But Here Are 9 Other Period Emojis We Need

    Earlier this week the Unicode Consortium — the folks who decide official emojis — announced that one...

    Loise Loren February 9, 2019
  • Could You Have Endometriosis? Everything Women Need to Know About the Painful Disorder.
    Read More
    Could You Have Endometriosis? Everything Women Need to Know About the Painful Disorder.

    Laylabird / Getty Images Chances are you’ve heard of endometriosis, the common disorder that affects 176 million(!)...

    Loise Loren February 8, 2019
Scroll for more
Tap
  • Popular

  • Latest

  • Comments

  • A Fan Called "Shallow" Oscar-Worthy And Lady Gaga Had The Best Response
    A Fan Called "Shallow" Oscar-Worthy And Lady Gaga Had The Best Response
    CelebrityJanuary 24, 2019
  • Take This Target Quiz To Figure Out How Old You Actually Are
    Take This Target Quiz To Figure Out How Old You Actually Are
    EntertainmentJanuary 23, 2019
  • 19 Tweets About Food That Will Give You A Laugh-Induced Stomachache
    19 Tweets About Food That Will Give You A Laugh-Induced Stomachache
    FoodJanuary 22, 2019
  • 12 Pictures Of Food That Will Make You Believe In Things, And 12 Pictures That Will Destroy Your Faith
    12 Pictures Of Food That Will Make You Believe In Things, And 12 Pictures That Will Destroy Your Faith
    FoodFebruary 1, 2019
  • 21 "Russian Doll" Details That'll Make You Say, "How Did I Not Notice That?"
    21 "Russian Doll" Details That'll Make You Say, "How Did I Not Notice That?"
    EntertainmentFebruary 17, 2019
  • Pregnant Jessica Simpson Broke The Lid Off Her Toilet And All I Can Say Is, "Wait, Why Is Her Toilet Is So Big?"
    Pregnant Jessica Simpson Broke The Lid Off Her Toilet And All I Can Say Is, "Wait, Why Is Her Toilet Is So Big?"
    CelebrityFebruary 16, 2019
  • Mueller's Office Says Paul Manafort Is Facing As Much As 24 Years In Prison — In Just One Of His Cases
    Mueller's Office Says Paul Manafort Is Facing As Much As 24 Years In Prison — In Just One Of His Cases
    PoliticsFebruary 16, 2019
  • If You’ve Got Food Allergies, You Just Might Like These Treats
    If You’ve Got Food Allergies, You Just Might Like These Treats
    FoodFebruary 16, 2019
List Stories

We Provide Latest News , Viral Contents , Memes , Health articles , Sports articles and many more. Keep visiting our website for daily information.

Links

  • Home
  • Privacy Policy
  • Terms & Conditions
  • Advertise With Us
  • Contact Us

Follow Us

  • Facebook

Copyright © 2018. All Rights Reserved.